Video Creation On A Tight Budget

Digital Marketing VideoBudget video creation is something you can use to create Digital marketing¬†agency materials. Or, you can just make videos for fun that you put online and try to get a following for. Either way, you can make videos even if you don’t have a lot of money.

Budget videos can be made with cheap equipment. If you have, for instance, a smartphone with video capture technology, then you can use that. Just make sure that the video resolution is good so that you don’t end up shooting a blurry mess as your video. You can also find cameras that are really cheap online or in stores that have a good enough resolution to make budget videos for you. Just don’t go with the super cheap options that have problems with the final image or your videos will never turn out to look that good in the end.

You can find cheap lighting if you look for it. You can, for instance, use a cheap lamp that swivels that you can use to light a scene. There are a lot of people that make videos with just the lighting in the room they are in as long as it’s bright enough to make the scene visible to the people watching the video. You can even open a window if that would help. You don’t want to wash out the scene in light, but you also don’t want it to be so dark that it’s hard to see what’s going on.

You may want to just hire someone to come up with your video for you. You can hire marketing agencies that have video making capabilities that can do a great job when making a video for you. If you go this route, then you don’t have to pay for equipment and all you have to do is ask the company to do what you need in terms of what is in the video. Be careful about who you choose to hire, because some companies are not that great. Reviews on companies should be read to avoid anything that’s not worth the money.

If you can start to make money on your videos, then you can work with a bigger budget. When making videos, do your best to make sure they are interesting and likely to be shared from person to person. Even if the quality is not the best, if the video content is good then it has a chance to be shared across the internet around the world. If you can make money doing videos it’s a lot easier to get equipment that you need to make them even better and to get an even large audience.

When working with budget video creation, you now know how to make sure it goes well. There are a lot of great options out there these days that are cheap. Even if you hire someone else, you can find people that will do the work for a more than fair price. Check out what a local Digital Marketing Agency might quote you on a price and then decide from there it it’s better to do it yourself.

Why Films Cost So Much to Make

A lot of people think “wouldn’t it be great to get a little documentary or promo video made up”, but then when they start talking to videographers and looking into it, they’re shocked at exactly how much it costs to make a movie.

Film production is big business – and it’s hard to make something on a small budget, at least not anything that people want to watch. The costs for making a movie – a full-length studio one – were about $65 million back in 2007, with another $35 million for distribution and marketing – and those bills are only increasing. Even a low budget movie such as Napoleon Dynamite cost $400,000 to make. Stuff like The Lord of The Rings costs a lot more to make and market. Of course, The Lord of The Rings made a huge amount in cinemas around the world – but there are many other movies that flop, leaving the studios with a huge hole in their budget.

But where do those costs come from? Well, there are lots of expenses:

– Scripting and development
– Licensing
– Actors
– Producers
– Directors
– Special effects
– Editing
– Sound and music
– Post-production

If you wanted to make a short movie yourself, then you could, in theory, cut some of those costs. You will need a good camera and a good microphone, and a quiet area to shoot. You could use yourself and your friends/employees as cast members, and edit the video yourself on your computer. However, you might be surprised at how long all of that takes.

Curiosity Creative, a social enterprise in North East England, ran a project making simple videos 1-3 minutes long, using free editing software and static props for most of the content. For the average person to come up with an idea, turn it into a script, pick out the items they wanted to use and then record the videos took two sessions of five hours each – that’s to make a simple short video. Recording the script would often require more than one take, and editing everything so that the ‘scenes’ flowed well and the images transitioned smoothly would take a chunk of time as well. Imagine doing that with actors – getting everyone to actually play their role correctly at the right time – and avoid interruptions from passers-by, traffic, mobile phones or pets would be quite a feat.

Lighting, sound quality, music and having a decent cameraman are all issues as well. That’s why getting a professional to make a video is important, but also costly – you’re paying for the kit, AND for the time that it takes to learn to use it well.

Marketing is a whole extra concern that a lot of people overlook, and that it’s well worth investing in marketing if you want to get the best return on your attempt to make a video.

The chances are that your short video is going to be used for a marketing stunt of some form – whether posting it on Facebook or streaming it online somewhere – but simply publishing content is not going to get you much response. You will be better off if you can target a specific audience and get people to take some action after watching the video. Otherwise, all you’re doing is shouting into the wind. There are lots of other people making videos as well, and people have a limited amount of time to watch the content that is out there. For this reason, it’s vital that you give people a reason to want to watch your content over that of your other people’s.

Capture Content on Video

When you try to make a film, you’ll quickly see why it costs so much to make one – movie production requires a huge number of people to get involved with them. All of those people need to be paid. If you’re going to make money from people, then it’s unethical to expect them to work for free. When you add up the value that you’re getting from the videos, though, it starts to make more sense to invest in getting the best possible content made – and that may mean a shorter video to keep costs down.